Professional Portfolio

Table of Contents

Healthcare Site SEO – My Most Recent Engagement

Healtcare Site SEO GrowthDownload

Context

Worked with a client to improve organic search visibility for their website over an extended period. The site started with limited SEO structure and required consistent optimization, content planning, and refinement to support long-term growth.

My Role

SEO Specialist, responsible for planning and executing SEO work for the site.

What I Did

  • Conducted keyword research and grouped keywords based on search intent
  • Planned content topics and page focus areas using keyword clusters
  • Optimized existing pages for on-page SEO (headings, structure, internal links)
  • Supported the creation and optimization of new content for search
  • Improved internal linking to strengthen topic relationships across the site
  • Reviewed performance trends and adjusted SEO priorities over time
  • Documented SEO work and changes to track progress and iteration

SEO Work Areas Covered

  • Keyword research and clustering
  • Content planning and optimization
  • On-page SEO
  • Internal linking
  • Ongoing SEO execution

Key Outcome

  • Built a clearer SEO structure for the website
  • Increased the number of pages ranking in search results
  • Supported steady growth in organic traffic over time

Key Takeaway

SEO growth comes from consistent execution and iteration, not one-time fixes.

Pinterest and Facebook Content Creation and Management

Context

Handled social media for a client over a period of time, managing their Facebook and Instagram accounts initially, then expanding to Pinterest. The goal was to keep the brand active, consistent, and visible through regular content.

My Role

Social Media Manager and Content Creator.

What I Did

  • Managed day-to-day posting for Facebook and Instagram
  • Later handled content setup and posting for Pinterest
  • Planned content ideas and post themes
  • Created visuals for social posts
  • Wrote captions and post copy aligned with the brand’s tone
  • Scheduled and organized content across platforms
  • Ensured consistent posting and visual style

Platforms Managed

  • Facebook
  • Instagram
  • Pinterest

Content Types Produced

  • Static social media posts
  • Visual content and graphics
  • Caption copy and post descriptions
  • Platform-specific content ideas

Key Outcome

  • Maintained consistent social media activity across platforms
  • Established a clearer content flow and posting structure
  • Helped the brand show up more regularly and cohesively on social media

Key Takeaway

Effective social media management is about consistency, clarity, and understanding how content needs to change across platforms.

Skincare and Wellness Site SEO and Content Writing Management

Developed SEO-driven educational blog content for a consumer wellness brand, covering skin conditions, seasonal skin concerns, and preventive care topics. Content was structured to balance search optimization, user education, and responsible product context without making unsupported medical claims.

My Role

  • Conducted keyword research and topic selection for blog content
  • Planned content structure based on search intent and user questions
  • Wrote long-form educational articles optimized for SEO
  • Integrated internal links to related articles and product education pages
  • Ensured accurate, cautious language and proper disclaimers
  • Coordinated visuals and layout to improve readability and engagement

Content Focus Areas

  • Skin conditions and common concerns (e.g., cracked feet, eczema-related topics)
  • Seasonal and environmental skin issues (e.g., pollution, wildfire exposure)
  • Preventive care and skin maintenance education
  • Informational content supporting product understanding without direct claims

SEO Outcome

  • Created a structured, internally linked blog supporting topical relevance
  • Improved clarity and discoverability of informational content
  • Strengthened alignment between blog content, navigation, and related articles

Skincare Company Social Media Content Creation and Management

All rights are reserved to CANhaveTODAY. The above multimedia files are only shown as part of portfolio of creator of content and visuals. I am not claiming ownership of the files.

Designed and produced social media graphics and short-form content for a consumer-facing wellness brand. Work included educational posts, product-focused visuals, myth-vs-fact content, seasonal campaigns, and motivational posts aligned with brand tone and compliance requirements.

My Role

  • Planned social media content themes and post concepts
  • Wrote captions and supporting copy for educational and promotional posts
  • Designed static graphics and visual layouts using Canva
  • Ensured consistency in branding, tone, and disclaimers
  • Coordinated content with product education and SEO-driven topics

Outcome

  • Improved consistency and clarity across the brand’s social media presence
  • Clearer communication of product use, limitations, and benefits
  • Better alignment between visual content, written copy, and brand messaging

If you do have metrics, you can swap in:

  • Increased engagement consistency
  • Improved post clarity and audience understanding

Skincare Company Product Education

Context

Consumer product brand selling topical wellness products. The client required accurate, well-researched educational content to explain product use cases, ingredients, and limitations, while avoiding unsupported medical claims.

My Role

SEO Specialist and Content Researcher responsible for product research, content structure, and educational copy development.

What I Did

  • Conducted in-depth research on product ingredients and their documented properties
  • Reviewed scientific literature to understand potential benefits, limitations, and safety considerations
  • Translated research into clear, consumer-friendly educational content
  • Structured product information to clearly separate symptoms, product use, and disclaimers
  • Supported visual content layout to ensure information clarity and consistency
  • Ensured content avoided unsupported claims and followed responsible disclosure practices

Key Outputs

  • Educational product breakdowns
  • Ingredient research summaries
  • Claims-supported content structure
  • Disclaimer and limitation sections
  • Visual content aligned with written explanations

Outcome

  • Clearer product education for end users
  • Reduced risk of misleading or overstated claims
  • Better alignment between product content, visuals, and disclaimers

Key Takeaway

Responsible research and clear content structure are essential when working with consumer-facing products that could be mistaken for medical treatments.

Agency SEO Content Writing (High-Volume, Multi-Niche)

Context

Worked as a content writer in a fast-paced agency environment producing SEO-focused articles for multiple client websites across travel, lifestyle, consumer guides, and informational niches. The role required rapid turnaround and consistent output.

My Role

SEO Content Writer responsible for producing multiple long-form articles daily based on assigned topics and briefs.

What I Did

  • Wrote multiple SEO-focused articles per day under tight deadlines
  • Produced list-based content, destination guides, and evergreen informational articles
  • Adapted quickly across unrelated niches and site requirements
  • Followed SEO best practices for structure, headings, and readability
  • Maintained accuracy and clarity while working at high volume

Outcome

  • Consistently delivered publish-ready content in a high-output agency setting
  • Supported multiple client websites simultaneously
  • Demonstrated ability to perform under pressure and meet aggressive deadlines

Key Takeaway

High-volume agency environments require speed, adaptability, and disciplined execution.