Case Study 1
SEO & Content Optimization for an Informational Website
Context
Content-heavy website with multiple articles but weak organic visibility.
Problem
Pages were targeting overlapping keywords, content lacked clear search intent, and internal linking was inconsistent.
My Role
SEO Specialist responsible for audit, keyword research, and on-page optimization.
Actions Taken
- Conducted keyword research and intent analysis
- Mapped keywords to existing pages
- Optimized titles, headings, and content structure
- Improved internal linking between related articles
Outcome
- Clearer keyword targeting
- Improved crawl clarity
- More stable rankings for core informational pages
Key Takeaway
Search intent alignment mattered more than publishing new content.
Case Study 2
SEO, Content Writing, and Social Media Support for a Small Brand
Context
Small brand with inconsistent content and limited search visibility.
My Role
SEO and digital support.
Actions Taken
- Planned SEO-aligned content topics
- Wrote and optimized blog content
- Supported social media content planning and caption writing
- Created basic visual assets for posts
Outcome
- Improved content consistency
- Better structure across blog and social channels
Experience Note
Some client websites are no longer active or covered by confidentiality agreements. Results are summarized based on internal reporting and hands-on involvement.
Yusela Aquino 